Concepts are great, visually treated designs are even better. But when you need to rapidly create something meaningful that can be validated for all purposes, turn to low-fidelity high interactivity prototyping, just like this…
Responsive view on an iPad. 
Prompting users to add content.
A digital product must tell an engaging story to the user, and enrich the business offering
Read more about my UCD driven approach to digital product development.