About Me


I am a well-rounded User Centered Design (UCD) and Information Architecture (IA) consultant, with hands-on digital product development know-how, yes we’re talking code & tech stack here.

In recent years, my experience has spanned across digital product inception through to delivery as a product owner, as well as leading a team of senior UX practitioners (local & ROW). Industry sectors I usually work within are retail, mobile, B2B, eCommerce, financial, prop-tech, gaming. Through my experience, I can help you Define, Design, and Develop your digital product, for I began as a web developer when Y2K was a bug.

Since starting Hybrid Journey, I began offering full-suite User Centered Design (UCD) consultancy as an independent contractor. I have expanded my understanding of various industry sectors, their domains and the ever-increasing importance of multichannel capabilities. I also collaborate with leading agencies on key transformational engagements working closely with in-house teams.