About Me


I am a well-rounded User Centered Design (UCD) and Information Architecture (IA) consultant, with hands-on digital product development know-how, yes we’re talking code & tech stack here.

In recent years, my experience has been cross-functional within large transformative projects spanning across digital product inception through to delivery, as well as leading design teams. Across all digital projects, I apply my sound knowledge of both user experience principles and service design unification. Using my knowledge, I can work with you to Define, Design, and Develop your digital product.

Through Hybrid Journey, I offer full-suite User Centered Design (UCD) consultancy as an independent consultant. I also collaborate with leading agencies on key transformational engagements working closely with in-house teams. Industry sectors I usually work within are automotive, retail, mobile, B2B, eCommerce, financial, prop-tech, gaming.